It’s April 1968 and there’s another sweet shop on the horizon. Through the door, past the confectionery counter and on the shelf... this!
This is the kind of comic book design that made me want to be a comic book designer. I didn't have to hound my mother too much to buy it for me, 'cause it was my birthday and 54 years later, it’s my birthday again! This looks pretty much the same as the day I read it. That's hermetic sealing for you!
Six months earlier I’d been given another Power Comics classic…
The first words that sprang to mind on rediscovering this old comic were 'Lucozade' and 'Mumps'. Both pretty odd words when you think about it. 1967 was the year I discovered Marvel comic reprints with Terrific, bought for me by my auntie Judy, who took pity on my hideously swollen hamster cheeks. This was an illness that also required the obligatory orange cellophane wrapped bottle of a drink that they now advertise as a hipster sports drink.
In October 1967, drinking Lucozade was an unbearable ordeal to a Mumps-ridden child. Terrific was my compensation.
You’re welcome, Steve. Ahh, yes, Cling Film is more directly descriptive of what that product does… (although US homemakers would probably not want to wrap their leftovers in “Film” - eww.) But it does lead me to illustrate one other thing American companies do when naming stuff to be sold to US consumers, naming it after their originators or their loved ones! You see, SARAN Wrap was named by combining the first names of its inventor John Reilly’s wife and daughter; Sarah and Ann! How sweet of him (and his employer Dow Chemical)! https://en.wikipedia.org/wiki/Saran_(plastic)
Steve, you know how enamored I am of obscure branded products that have seemingly been around since the dawn of time! I’m referring of course to your mention of Lucozade. Such an oddly named product could only come from the UK, as we Americans tend to brand our consumable products more prosaically (GATORade, PEPsi-Cola, TROPICana, etc.) Here’s the Wikipedia entry for Lucozade, which reveals some interesting facts about its metamorphosis from a medicinal product to a rough-and-tumble sports drink! Also how it changed hands from a UK pharmaceutical company to a Japanese (!) beverage producer! https://en.wikipedia.org/wiki/Lucozade